Good online dating subjects
Responsive buttons are a great way to make the CTAs in your email copy stand out.
In fact, in last year’s subject line roundup I talked about how Digital Marketer saw some amazing results from buttons in emails – a 38% higher earning per click for emails with buttons.
Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.
These subject lines often work well when combined with a curiosity element.
And we learned a thing or two about what works in the process.
It’s safe to say for us, 2016 was “the year of the content mail.” Digital Marketer has become much less reliant on promotional emails as our primary means to engage customers (we still run promotions, but they aren’t as essential for driving traffic).
They are usually direct and speak to a specific benefit your audience will gain by opening the email.
Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content.
Those may be the cream of the crop, but with nearly 108 million emails out the door, we saw a few other good ones, too.Instead, we have begun to focus more on email as a content distribution platform, to help us segment and excite customers about our products. Make sure you’re incorporating the value-first strategy into your email calendar, and not prioritizing promotions too highly over content.If your customers aren’t getting value, they aren’t opening your emails (and you’re missing tons of sales and relationship-building opportunities).That’s why it’s so important to see if your results are statistically significant – basically, how likely is it that if you ran the test again, you’d get the same results.I’ve used this free resource from Kissmetrics for more than two years because it’s to use to get a read of whether or not your split test results matter.